As is true of many other business objectives, an important prerequisite for CSR in adding value is to anticipate and respond to changes in society and adapt proactively. As shown in Fig. 1, legality and legitimacy are moving targets. There is nothing new in this societal dynamic; what is new is that the pace of change from when a new issue arises until it is anchored in law is much faster today than 10 years ago. This means that we must be able to detect and understand what is going on in the field in which expectations are formed, identify what is relevant to our business, and put it into action.