Sustainable Development Technical Section

I was selling logic when I should have been selling emotion. Also, I was selling a solution to people who weren't aware of the problem. 

 Storytelling's Changes Minds - Literally

Stories help people visualize outcomes, empathize with others' experiences, and see the tangible benefits of change. By sharing stories, you can create a compelling narrative that makes the case for internal adoption clear and relatable. This approach not only informs but also inspires and motivates your team to embrace new solutions.

There's all sorts of brain science behind this that I won't bore you with. But it's true. 

Here's another truth though.

Getting buy-in internally is difficult. Here's how to do it better:

• Create a vivid vision of the problem and its negative impacts on them: Use storytelling to make the problem tangible and relatable.
• Highlight the costs of inaction: Illustrate the long-term consequences of not adopting the solution.
• Show the journey to a solution: Paint a picture of what life could look like after adopting the solution.
• Address fears and resistance: Use stories to empathize with the audience's concerns and show positive outcomes.
• Build internal champions through relatable narratives: Share stories of individuals within the organization who have embraced the solution and thrived.