Our industry’s reputation won’t be rebuilt through campaigns—it will be rebuilt through conversation. This column explores how the “20/60/20 Rule” can guide us to focus on the majority who simply want to understand what we do and why facts alone aren’t enough to change minds.

The conference focused on solutions, people, and energy—the core of SPE’s commitment to advancing the energy industry.

Jennifer Miskimins shares her vision for the year ahead—rooted in SPE’s new tagline, “Solutions. People. Energy.”—and outlines how the Society can meet growing global energy needs, support members, and shape the industry’s future.

SPE is navigating one of the most challenging financial periods in its history. In this article, the SPE Officers outline the factors behind ongoing budget pressures, the actions already taken, and the new steps approved by the SPE Board of Directors to ensure long-term sustainability while protecting member value.

Jennifer Miskimins will take office as 2026 SPE President during the 2025 SPE Annual Technical Conference and Exhibition in October. She shares her views of the challenges facing our industry and SPE members, her outlook for our industry, and what her goals will be during her presidency.