May Luncheon

When:  May 14, 2024 from 11:30 AM to 01:00 PM (CT)
Associated with  Austin Section

Emerging Unconventional Plays: from the Permian to the Vaca Muerta

presented by Ted Cross with Novi Labs


Where will the next phase of production growth in unconventionals come from? Though the US set fresh records in 2023, breaking 9 million barrels/day and 97 bcf/day of production form horizontals, many are wondering how long supply can be sustained. In part, the answer lies with the industry’s availability to identify and develop new plays.

In this talk, we will survey emerging basins and plays in the Lower 48 and abroad. We will take a deep dive into the Permian basin, looking at newer zones both shallower and deeper in the rock column. We will also look at the Uinta, Utica liquids window, western Haynesville, the Vaca Muerta, and more. We will examine well performance, subsurface characteristics, design considerations, and other key learnings. 


Ted Cross is Vice President of Product Management at Novi Labs, an Austin-based oil and gas data analytics business. At Novi, Ted drives company strategy, sets the software development roadmap, and works with engineering and data science teams to build compelling analytics tools.

Prior to joining Novi, Ted worked as a geologist for ConocoPhillips in a range of roles including Williston Basin development, Lower 48 exploration, global new ventures, and deepwater Gulf of Mexico exploration. He received a Master’s in Geology from the University of Arizona, specializing in thrust belts and foreland basins, and a Bachelor’s in Geology from the University of Texas at Austin.


Guero's Taco Bar
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Jennifer Harpel